Website StatisticsWebsite Statistics
Weekly website statistics can be viewed in PDF format from the download section below.
An overview of the terminology in the reports is listed below as a guide.
Visits
The number of visits your site receives is the most basic measure of how effectively you promote your site. Starting and stopping ads, changing your keyword buys, viral marketing events, and search rank are some examples of factors that influence the number of visits your site receives.
Bounce Rate
Bounce Rate is the percentage of single-page visits (i.e. visits in which the person left your site from the entrance page). Bounce Rate is a measure of visit quality and a high Bounce Rate generally indicates that site entrance (landing) pages aren't relevant to your visitors. You can minimize Bounce Rates by tailoring landing pages to each keyword and ad that you run. Landing pages should provide the information and services that were promised in the ad copy.
Page Views
Page views is the total number of pages viewed on your site and is a general measure of how much your site is used. It is more useful as a basic indicator of the traffic load on your site and server rather than as a marketing measure.
Page / Visits
Average Pageviews is one way of measuring visit quality. A high Average Pageviews number suggests that visitors interact extensively with your site. A high Average Pageviews results from one or both of the following factors: (1) Appropriately targeted traffic (i.e. visitors who are interested in what your site offers and (2) High quality content effectively presented on the site. Conversely, a low Average Pageviews indicates that the traffic coming to the site has not been appropriately targeted to what the site offers or that the site does not deliver what was promised to the visitor.
Avg. Time on Site
Time on Site is one way of measuring visit quality. If visitors spend a long time visiting your site, they may be interacting extensively with it. However, Time on Site can be misleading because visitors often leave browser windows open when they are not actually viewing or using your site.
Downloads
1) 14th Jan 2008 - 20th Jan 2008
(111Adobe PDF)
2) 7th Jan 2008 - 13th Jan 2008
(111Adobe PDF)
3) 31st Dec 2007 - 6th Jan 2008
(111Adobe PDF)
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